The Biggest Web Design Trends of 2016

By | September 2, 2016

In any given year, there are design trends that affect the way websites perform and look. In 2016, several trends took center stage. You might have seen the following elements while browsing the Internet, or even added them to your own website. Either way, they showcase where design is likely to go in the coming months and into next year.

Hamburger Menus Available on All Devices

The hamburger menu is usually associated with mobile websites. If you’re unfamiliar with the term, it refers to the parallel lines on a mobile site that you tap to get to the full menu. Now, some companies are adding hamburger menus across the board.

This gives you the same option to tap the hamburger menu on your laptop as you have on your smaller handheld devices. It’s a way to streamline and unify the design across all platforms.

Bolder Colors

It’s the year that color came back to websites! Designers are playing around with using color to add dimension and texture to websites. Rather than sticking with the tried-and-true color schemes, web design pros are being clever and creative.

Unique Images

Although the stock photo industry is never going to be completely run out of business, there’s been a huge push for unique images lately. Corporations of all shapes and sizes are hiring photographers and illustrators to create images that are solely generated for their websites.

This sets them apart from their competitors, and gives them the opportunity to illustrate their company stories with powerful, fun, quirky, or educational visuals.

Explanation Videos

As a society, we’ve become very comfortable with the idea of watching videos rather than reading. For this reason, explanation videos are popping up on websites in every industry. Explanation videos are a chance for businesses to educate consumers without adding unnecessary (and usually unread) content. While written content is still important, it’s being narrowed down and supplemented with well-written videos.

Card Layouts

Because of the popularity of sites like Pinterest, card layouts have made their way into website design. The card layout can be highly dynamic, and is familiar to social media users. It’s a clever new way to segment ideas and solutions intuitively.

Touch Enabling

The touchscreen has changed the way designers think about their sites’ layouts. Because so many users are going to be moving items around and scrolling with touchscreens, designers have to change the way they structure the content within a framework.

It’s possible that touch enabling will eventually be standard on most computers, the way it is on handheld devices like smartphones, smartwatches, and tablets.

Beautiful Typography

For many years, the rule of thumb was to stick with basic typography. However, the pendulum has finally swung in the other direction. Beautiful typography is making a splash around the Internet. The trick to ensuring that it doesn’t steal the show? It has to be highly readable with an aesthetically appealing line.


Aside from the fact that Google can issue penalties to sites that aren’t responsive, the trend of responsivity in web design just makes sense. We all use our smaller devices to search the Internet all day long, so every site needs to be designed with this in mind.


Why spend time manually doing something that could be automated? Websites are now being designed and built with incredible levels of automation. Automation allows businesspeople to free up their time, and also ensures that certain processes are happening consistently, such as sending out welcome emails and visitor reminders.

The user experience (UX) is playing an enormous role in website design evolution, and will likely be a huge contributor for the near future.

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