How to Improve Your Site’s User Experience (UX)

By | November 3, 2016

Behind every great website is a design team that thought a lot about the user experience (UX). After all, the core of good website design is to create a relationship between visitors and the company/organization.

If you aren’t sure your site’s UX is up to par, check out some of these ways to improve it. Many of them can actually be done quickly, and if you’ve been keeping up with your site analytics, you should see an uptick in the way people are interacting with your website and pages:

  • Make navigation easy. Easy equals intuitive in this sense. Navigating a site should be very uncomplicated. Unfortunately, too many sites are filled with unnecessary elements that might make them look artistic, but they turn the navigation into a nightmare.

If your site doesn’t have a logical flow, you have a UX problem on your hands. It’s time for you to come up with a better way to drive customers naturally through your site, encouraging them to end up taking your preferred call-to-action.

  • Speed up load time. Slow-loading sites are the bane of users’ existences. Who wants to sit waiting for a site to come on line? Check your website’s loading times. Pages should load almost instantaneously. If they don’t, you have an issue. It could be that your images are too large, or the problem might be at the backend with the coding. No matter what it is, have it fixed — fast.
  • Write for humans. Who wants to try to decipher keyword-stuffed content that reads like it’s written for and by robots? Your content should be written for your human visitors. They should have a sense of your company voice and be able to understand what you’re saying.

Does this mean you can’t use keywords? Of course not! You just have to use them practically and naturally.

  • Choose great images. Although stock images can be useful, avoid using them all the time. You might even want to spend money on professional photography services so your site’s images are 100% unique.

The problem with many sites is that they look very bland and not-at-all distinctive. Yours should stand out, making it easier for you to set your site apart.

  • Keep the information coming. Do you have a blog on your website? A blog can be the perfect tool to share information with all your visitors, new and returning. Create a blog calendar, and then start telling the world about your business. You’ll be positioning yourself as an expert, and ideally generating sticky content that you can talk about on social media.

Speaking of which, be sure to add widgets so readers can easily share your blog posts, videos, and infographics with their friends on platforms like Instagram, Twitter, and Facebook.

  • Keep responsive design in mind — always! Responsive design is necessary in today’s marketplace because you never know where your visitors will be reading your site. One moment, they might be on their laptops at home. At another time, they could be looking at your site on a smart phone.

In both instances, your site should perform well and look attractive. If it doesn’t, it’s time to contact a web designer. A design that isn’t responsive isn’t just a UX nightmare. It’s also a search engine optimization (SEO) concern.

  • Answer your visitors’ questions. Finally, it’s critical for your site to answer your visitors’ most pressing questions. If you find that people seem to ask the same things over and over again, you’re probably not giving them enough info on your web pages. Go through the content, images, tutorials, and videos. See if there’s a way you can rev up the info.

By being aware of and dedicated to UX, you’ll be setting your business up for higher returns and healthier analytics.

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