Three groups battle it out for control of your web copy.
In one corner: your readers. They bounce if they don't find what they want. Got blocky text and long sentences? That takes too long to read. Visitors leave.
In the other corner: search engines. They want a lot of content about everything you do. Have only a couple paragraphs on the page? No chance to rank for good keywords.
The referee: you. You want more sales, revenue, leads, business. Search engines drive tons of visitors, visitors read your content and convert. Who should you please? Everyone.
And with our SEO copywriting specialists, you can please both your visitors and the ever important search engines.
With an SEO copywriting plan, you’ll never commit the 3 cardinal sins:
Big blocky paragraphs scare people away. Unless you're the Dalai Lama (click here if you are), few visitors will hunker down and read blocks of text on a computer screen. Our SEO copywriting specialists break those big paragraphs into manageable sections to give readers' eyes a break.
Because web readers skim so much, you've got to have headings that summarize the text. Read the headings on all our services pages. They read like sentences on purpose, so you can get the gist of what we're saying even if you don't read word for word.
“Our company is the leading solutions provider for zzzzz...” How boring is text like this? Corporate-speak is fine for internal meetings but should NEVER be used as marketing communication. Your customer has a very specific set of information he needs to know before contacting you, and more often than not talking about yourself is not what he needs to hear. Our talented SEO copywriting specialists can present your information in a captivating way.
Our SEO copywriting plans focus on the three things that must happen for top rankings:
You can write the most convincing, engaging text in the world. But if you don't have it coded properly the search engines will have no idea what you're talking about and will not rank you. Our SEO copywriting Lancaster PA specialists will ensure your code is flawless and always gets the point across for your business.
Keyword density matters too. You can't “stuff” your copy with keywords, but they need to be distributed evenly to make sure search engines get an accurate picture of what you're saying. Our SEO copywriting plans have the magic formula that gives you the greatest keyword density without incurring any search engine penalties.
The more text you have, the better you'll rank. It's a pretty simple concept: if you have a page dedicated to each and every one of your possible services, people searching for very specific things will find your site more often. And that will push up the rankings of all your pages. With an SEO copywriting plan, you get the coverage you need to catapult your business to the top of search engine results.
All our SEO copywriting strategies go after one goal: greater revenue. On the web increased revenue comes from bringing lots of people to your site and keeping them around. More engaged website visitors means more engagement from those visitors, more engagement means more trust, more trust means more contact, more contact means more sales.
More sales would make your life a lot easier, right?
Click here to get the ball rolling on your website content with an SEO copywriting plan.
As a full-service Internet marketing agency, we know exactly what it takes to grow a business online. From web design to SEO to social media — and more — we can help you make the most of the web.
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