Website Redesign

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Website redesign projects are essentially just like website design projects, but with a twist: You already have a web presence. This brings a few new factors into the mix, namely:

  1. Existing content and structure
  2. Search engine optimization
  3. Current success

Our web designers take all of these factors into account when redesigning your site.

Your Existing Presence

If you already have a website, you already have a basic architecture and site content. The first step in the website redesign process is figuring out how much (if any) of your current content you want to carry over. Some clients want to keep the same basic layout and just update the look, while others want to scrap the entire site and start over.

If your site was created and launched more than five years ago, we'll typically need to start from scratch. Many older websites were built using coding standards that are severely outdated and cause major problems displaying on modern technology, especially mobile devices like smartphones.

For example, HTML tables used to be a staple of web design, but now using tables is redundant and causes formatting problems on newer browsers and smaller screen sizes.

When you work with our web designers, you'll get a modern look build with modern code, so your site will display and function splendidly for years to come.

Search Engine Optimization

If your site has been around for a little while, you've already started to establish a reputation in the eyes of the search engines like Google.

With our careful redesign plans, we'll not only retain the existing elements that help your SEO, but we'll restructure your site in a way that makes it even easier for search engine crawlers to navigate.

Beyond that, if you decide to add an SEO plan to your redesign, we'll improve your website's ranking by:

  1. Optimizing internal links
  2. Setting up redirects for outdated URLs
  3. Optimizing content on new pages

Of course, building a strong SEO strategy takes time, which is why all of our plans are ongoing.

Past Successes

We have years of experience with successful website redesigns, thanks to our talented team of designers. When you choose us as your web design agency, you'll get:

  1. A better-looking site
  2. More usable site architecture
  3. Conversion-focused design

Our Internet marketers can help increase your conversion rate even more post-launch, but expect to see a few more contact forms rolling in on account of your website redesign project.

About Lancaster PA Web Design

As a full-service Internet marketing agency, we know exactly what it takes to grow a business online. From web design to SEO to social media — and more — we can help you make the most of the web.

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